Get Your Print or Digital Book in The Hands of The Web's Most Influential Reviewers!
Welcome to Book Review Broker
If you've been desperate to find out how you can get more reviews for your books on Amazon, you've come to the right place. As an author you probably already know how important quality reviews are in lending social proof to your sales pages? Book Review Broker is a review acquisition tool designed with self-published authors in mind. If you want to find out how to ethically source the best quality reviews for your books, giving them the attention they deserve, then read on and we'll show you how!
Why are online book reviews so important?
A basic look at the importance of online book reviews.
Whether you’re a seasoned published author or are a relative newbie in the booming world of self-publishing, you undoubtedly know that online reviews of your books are absolutely essential if you care at all about treating your writing as a business - which you have to now, if you expect to get any sales! In essence, positive reviews act as a catalyst to sales as they massively increase ‘social proof’ by imbuing a sense of trust in your potential customers. Whether you believe it or not, we are the most social of animals and make the majority of our purchasing decisions based on a subconscious seal of approval given us by our peers.
Whilst it’s certain that there are many factors which determine the likelihood of your work selling - namely the quality of your cover (yes, it’s sad but true) and the persuasiveness of your book blurb - it is the quality (and quantity) of your reviews which usually drive someone to make that final decision to buy.
The trouble is, that unless you are an established author with a large following, it is getting increasingly difficult to secure reviews these days. This is primarily because the online retail space for book sales is becoming so over-saturated. The democratizing nature of the online self-publishing revolution has been both a blessing and a curse. It’s no longer the case - as it was a few years ago - that anyone could stick a mediocre book up on Amazon’s KDP platform and expect sales and glowing reviews to come rolling in. The second problem is that the quality of online book reviews are increasingly being called into question. The practice of ‘sock-puppeting’ (authors who deliberately use 3rd parties to boost reviews) is on the rise, and online retailers - in particular Amazon - are clamping down hard on this practice. Sock-puppeting in any form is a practice that should be avoided at all costs. You might get away with it now, but only for a while. Is it really worth jeopardizing your future livelihood on such a myopic strategy?
So, how do authors go about ethically securing quality book reviews in such a competitive environment?
The way most authors approach this problem is to do nothing. To wait it out in the hope that a trickle of sales might generate some positive reviews, which in turn might generate more sales. This is a catch-22 of the worst order and one that drives many self-published authors to the verge of madness!
Another way to generate reviews, and one of the best, tried and tested strategies lies in identifying the profiles of existing reviewers who have reviewed work similar to your own and politely contacting them; making them aware of your writing with a request for them to review your books.
Whether these reviewers buy your work and review it, or if you gift it to them and they review it, this is a solid strategy and one that should be considered by all authors who wish to increase their exposure and sales online.
The Magic Dust (Targeting Top Reviewers)
Taking this review generation strategy to the next level.
Using the above strategy to generate reviews is great, but not all reviewers are created equal. In the case of Amazon, they rank their reviewers with a complex algorithm which factors in the amount of reviews made, the frequency that reviews are made, the quality (helpfulness) of reviews made as deemed by others as well as a myriad of other complex little elements which the rest of us will probably never know about.
Thankfully, Amazon allows us to see who their top reviewers are - all 10,000 of them. By looking at Amazon’s ranking charts we can work out what book genres all of the top reviewers are interested in, what books they’ve tagged in the past, what genres of books they may have read before, as well as whether or not any given reviewer is actually contactable.
This is incredibly useful data to be able to get our hands on!
So... why is a review from a top reviewer worth so much more to an author than a review from one of the 10s of millions of other Amazon customers who regularly leave reviews?
The first reason is that the majority of these top Amazon reviewers have a very wide sphere of influence beyond just Amazon. If a top reviewer reviews your work, they are highly likely to duplicate that review across other sites, Goodreads, their personal blogs, their social media profiles etc.
Getting back to the ‘social proof’ angle of things, the second reason that it’s important to receive a review from a top Amazon reviewer (particularly a badge holding top reviewer), is that in leaving a review on your Amazon sales page they are placing a huge endorsement for your book, which can have a powerful effect on the purchasing decisions of others.
Lastly, the reviews that top reviewers write are nearly always considered to be incredibly well thought-out and helpful to other customers - as per the ‘helpfulness rating’ you see alongside all Amazon reviews. Leaving helpful reviews is one of the main reasons for which they become top reviewers in the first place.
How Does Book Review Broker Work?
How we go about using this targeting data to our advantage.
With our Amazon service, Book Review Broker targets only top reviewers.
We have taken this top 10,000 Amazon reviewers chart and painstakingly pulled out all of the data which is pertinent to securing book reviews. From this top 10,000 list we have extracted the 1,000 best profiles based on interest in genres and whether the reviewers are contactable or not.
When you come to make a booking with Book Review Broker, all you have to do is select the genre you’re interested in securing reviews from (read the planning matrices further down this page to find out what our exact targeting options are). Then you create a small pitch on our site (we give you guidelines on what to write in order to maximize chance of reviews) and submit it to us.
Once you’ve selected your target genre and submitted your pitch to us, we take over from there. Your pitch will be sent directly to these top reviewer targets who will then get back to you via your own email address.
From hereon, it is over to you how you want to negotiate organizing a review with the top reviewers. You can either send them a hardcover or paperback through the post, gift them a copy from your book’s page on Amazon, or you can email them a digital copy.
Price for this service is dependent on the size of the genre you’re targeting.
Why is it a Good Idea To Use Book Review Broker?
Could I not do all this myself? Why do I need to use Book Review Broker?
The primary reasons to employ the services of Book Reviewer Broker are to save time and to maximize productivity. Why spend endless time marketing your work when you could be getting on with what you do best... writing!
While many authors attempt to conduct this top reviewer targeting strategy on their own, and many meet with success, it is a very tedious process to undertake by hand.
Let’s look at how tedious it would really be... If you were spend five minutes looking at each of the top 10,000 Amazon reviewer profiles (the time it would take to do it properly), taking the time to note down which book genres they are interested in, which books in your genre they have reviewed in the past as well as whether or not any given reviewer was contactable, it would take you 34.7 solid, non-stop days!
With Book Review Broker, it’s possible to achieve the same results in a matter of minutes!
The other great benefit of using our services, is that once you’ve used them a few times, you will be well on your way to building up a contact database of your own. You will be building up rapport with those reviewers who might have agreed to review your work, and you can always contact them yourself directly in future if you are releasing some new material in the same genre.
Book Review General Planning Matrix
The charts below will give you an overview of our current network and targeting capabilities.
Planning a campaign with BRB was so simple. Their systematic approach made everything clear and straight-forward.
Amazon Top Reviewers Targeting (Fiction)
- Action & Adventure
- Children’s Books
- Graphic Novels & Manga
- Historical Fiction
- Military & Espionage
- Mystery, Detective & Sleuth
- Religion & Spirituality
- Romance General
- Paranormal Romance
- Science Fiction
- Thrillers & Suspense
- Young Adult
Amazon Top Reviewers Targeting (Non-Fiction)
- Art & Photography
- Business & Finance
- Music, Film & Entertainment
- Current Affairs & Politics
- Home Decorating & DIY
- Medical, Health & Fitness
- Religion & Spirituality
Top Book Blog Reviewers Targeting (Coming Soon!)
Detailed Campaign Planning
Thoroughly read the info below to find out what best suits your requirements.
Our Overall Amazon Top Reviewer Network Stats
- Our network consists of the top 1,ooo reviewers broken down by genre and pulled from Amazon's Top 10,000 Reviewers Chart
- 23% of our target list are badge holding reviewers (either Top 10, Top 50, Top 500 or Top 1,000)
- Our list of reviewers have written over 550,000 reviews
- Each reviewer has an average review count of 550+
- The average review helpfulness rating is 86% (as rated by Amazon buyers)
- Importantly, our target reviewers are open to solicitation
If you were to amass this data alone... spending five minutes per reviewer profile to note down what genres the reviewers are interested in, what genres of books they've reviewed in the past and whether or not each reviewer is contactable, it would take you 34.7 days! With Book Review Broker it takes you minutes to select your perfect targeting and make your booking :)
From extensive testing we have arrived at an average network response rate of 9% and an average network 'agreement to review' rate of 6%.
Of course, the bigger your target genre the more chance you will have of receiving reviews.
If you book a campaign targeting 100 top Amazon reviewers, on average 9 will get back to you, 3 will politely decline and 6 will agree to write a review for you. A campaign this size would cost $50 which would mean you were effectively paying $8.33 per review.
Some unethical reviewers are known to charge $20-$50 per review (something they're not supposed to be doing!), so Book Review Broker offers the perfect, cost-effective and ethical solution to generating the highest quality reviews!
PLEASE NOTE! Book Review Broker does NOT GUARANTEE RESPONSE OR REVIEWS. Neither are we selling reviews. It is at the target reviewer's discretion as to whether or not they want to respond to you and review your work. Response rates can vary from campaign to campaign. What we do guarantee, is to get your pitch in front of our laser targeted audience of receptive reviewers.
Amazon Top Reviewers (Fiction)
Use the slider to the right to look at the detailed genre based targeting information for fiction top reviewers on Amazon.
Amazon Top Reviewers (Non-Fiction)
Use the slider to the right to look at the detailed genre based targeting information for non-fiction top reviewers on Amazon.
Top Book Blog Reviewers
This service is being built at the moment and will be launching soon. Keep an eye out for it when it does. It will be very powerful and extremely useful for driving traffic back to your book sales pages.
Targeting Information Coming Soon!
How to Make a Booking With Us
Preparing a pitch with a view to maximizing response from reviewers.
If your book fits with one of our targeting options from above then great, you're ready to move on to the final step!
Now you are ready to prepare a pitch. On the note below you will see an example pitch. This should give you an idea of what it is you need to include. However, PLEASE DON'T copy this structure exactly! Make it your own. We can't submit the same canned pitches to our reviewers every day or they will become increasingly ineffective. As you're a writer we have every confidence you'll be able to handle this! ;)
I read your reviewer profile on Amazon and saw that you were interested in reading and reviewing some books in the [YOUR CHOSEN GENRE]. I thought you might be interested in reviewing my book [YOUR BOOK TITLE], which one reader called [SMALL QUOTE HERE MAYBE?]
[YOUR BOOK DESCRIPTION & BLURB]
[A BIT ABOUT HOW OTHERS HAVE RECEIVED YOUR WORK - IF IT'S ALREADY IN DISTRIBUTION]
I am happy to provide you with a copy of the book, either an ebook or a paperback, whichever suits you the best. Just respond to this email with your preference and how I can get the book to you.
Here is the link to the book on Amazon: [LINK TO YOUR BOOK ON AMAZON]
Thank you for your time and consideration, and I hope to hear from you soon.
Make Your Booking
Enter your details in the form below and send us your pitch.
Book Review Broker reserves the right to refuse any submissions which don't meet our requirements.
Bookings will be added to our schedule and made live as soon as possible. We can't bombard our lists with too many requests!
Amazon Top Reviewers Targeting Booking Form
We'll get back to you shortly with a PayPal invoice if your booking has been accepted.
Any questions? Get in touch at james (at) bookreviewbroker (dot) com
Good luck and have a happy stress free promotion!